A real estate agent needs a strong marketing plan in order to increase their customer base. REALTOR marketing techniques include direct mail marketing, advertising and email campaigns. One of the best real estate agent marketing plans is the use of referrals. Sales promotions work for large manufacturing companies because they provide incentives to their customers in the form of contests, discounts and other methods.
Real Estate Referral Marketing Tips
The Internet has affected the real estate industry because it streamlines the way people shop for homes. A real estate agent needs a competitive advantage in order to receive a steady supply of buyers and sellers. Developing a great marketing strategy is the best way to increase your customer base. A real estate agent also needs to develop a professional website that also offers blogs and helpful hints for both buyers and sellers.
A monthly newsletter is a great way to develop an email list for your email marketing strategies. Your website should be a valuable source of free information with helpful blogs on topics such as home staging, and buying and selling a home. It is also important that you answer your cell phone during the weekend and evening hours when more buyers and sellers are calling. If you do not answer your phone in a timely manner, then your potential customer will call someone else.
Deliver good customer service to increase your referral rates. Always remember that your buyers and sellers will tell everyone they know about their experience. If they have a bad experience with you as their agent, then many people will hear about it. On the other hand, if you deliver impeccable customer service, then you have a greater chance for referrals.
Consider taking a course on sales at your local community college. Basic sales skills will help you increase your customer base. The most successful real estate agents understand and utilize basic sales skills every day. Today’s customers can log onto their computers, tablets or smartphones and browse through a vast array of housing information. They need a real estate agent to help them through the buying and selling process.
A top real estate agent needs to know a lot about their community. It is important that you learn all about the local attractions, public and private schools, retail stores and churches. The more you know about your community, the better equipped you are to encourage people to buy. Develop a strong set of leads with lead generation techniques. If you look closely at a top producer, you will find that they work hard at lead generation methods to grow their sales pipeline. Real estate agents have a tough job to do because of the increased competition in the industry.